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When you are planning to introduce a new service or product in the market, then you must determine the viability of that product. This can be done through research which should be conducted with the potential customers. The process of determining the probability of the new product or service which is to be launched is known as market research . This is the best way to understand the target market and its requirements. One of the best ways to determine the capability of the product or service is to hire a global market research company which have huge experience in market research.