Market research is the systematic collection and analysis of data on the factors that influence an industry, such as emerging trends, customer behaviour, brand positioning, product usage, and so on. For professionals involved in brand marketing, competitive intelligence, or business strategy, market research data is a valuable resource. Companies can make data-driven decisions armed with […]
Why Custom Market Research is important? Research is a crucial part of creating winning strategies because it gives brands and marketers the data they need to increase their impact, boost sales, and generate leads. In particular, custom research helps brands gain a better understanding of their target markets, trends, and current and potential customers as […]