Top 5 Market Research Companies in Vietnam

Market Research Companies in Vietnam

Top 5 Market Research Companies in Vietnam

Top 5 Market Research Companies in Vietnam

Table of Content:


2.How to Choose a Market Research Agency in Vietnam

3.Top 5 Market Research Companies in Vietnam

4.How Spade Health Work


In the vibrant landscape of Vietnam’s economic evolution, understanding market trends and consumer behaviours is paramount for businesses aiming to thrive. The pulse of this dynamic market is measured by the expertise and insights provided by market research companies. Join us as we delve into the realm of business intelligence, introducing you to the Top 5 Market Research Companies in Vietnam. From comprehensive market analysis to strategic foresight, these companies play a pivotal role in guiding businesses through the intricacies of Vietnam’s ever-evolving marketplace.

How to Choose a Market Research Agency in Vietnam

Vietnam is a place of a fast-paced and active business landscape where the ability to make well-versed decisions is a must. A reliable market research company in Vietnam serves as a guiding compass, providing businesses with actionable insights that can shape their success. However, the process of selecting the right market research agency is a critical step that demands careful consideration. To initiate the process of choosing the right market research firm, it is important to clearly define your research objectives and needs.

Another significant point to consider while choosing a market research firm in Vietnam is to look for one with a verified track record of proficiency in your industry. The best market research firms in Vietnam utilize a diverse range of methods for market research to ensure a complete understanding of the market landscape. You should also inquire about their data collection techniques, sampling methods, and analytical approaches before starting a project with them.

It is also imperative to observe the past performance of the company with their client references. A proven track record is indicative of reliability and competence. An agency with in-depth local market knowledge is a perfect firm to choose to get in-depth understanding of cultural tones, consumer behaviours, and regulatory details.

To choose a suitable market research agency, you should consider the fact that the firm should demonstrate flexibility and an inclination to modify their services to meet your specific requirements. While cost should not be the sole determining factor, it’s crucial to consider budget constraints. A reputable market research firm like Spade Health provides a clear breakdown of costs associated with its services.

The chosen firm should have a transparent communication approach and always keep informing you about the development of the research. Additionally, their reporting should be concise, actionable, and aligned with your business objectives. You should also discuss project timelines with the chosen market research company in Vietnam and evaluate their project management proficiencies.

Top 5 Market Research Companies in Vietnam

Here are five prominent market research companies in Vietnam:


Nielsen is a global market research and analytics company that provides insights into consumer behaviour, media usage, and market trends. They have a presence in various countries, including Vietnam.

2.Kantar Worldpanel:

Kantar is a leading data, insights, and consulting company. Kantar Worldpanel focuses on consumer behaviour and provides valuable market insights to help businesses make informed decisions.


GfK is a global market research company that offers a wide range of services, including consumer and retail research. They provide insights into market trends, consumer preferences, and competitive landscapes.

4.Spade Health:

Founded in 2011, Spade Health is one of the top market research companies in Vietnam that specializes in healthcare market research, clinical research management, medical market research, clinical data management, and pharmaceutical market research. This market research consulting firm in Vietnam is dedicated to provide outstanding solutions for each research requirement.  

5.Euromonitor International:

Euromonitor is known for its market intelligence reports covering various industries. They analyse market trends, consumer demographics, and competitive landscapes to help businesses understand market dynamics.

Vietnam, with its unique cultural tapestry and economic dynamism, demands a nuanced understanding that goes beyond surface-level observations. The chosen market research firms in Vietnam like Spade Health bring a global perspective coupled with local expertise, creating a synergy that is essential for strategic decision-making. As Vietnam continues to emerge as a vibrant hub for business and innovation, the value of market research cannot be overstated. It not only illuminates the path forward but empowers businesses to navigate challenges, seize opportunities, and carve their niche in this dynamic marketplace.

How Spade Health Work

Spade Health is a recognized market research firm in Vietnam with an experienced team of professionals. Spade Health has completed over 50 research projects in a variety of sectors and is a trusted partner to big local and international businesses.

Market research specialists in Vietnam can assist you in making better decisions. Market research services in Vietnam will identify the prospects for you to profit on.

Market research services help keep you grounded and focused on your customers. We put the customer’s voice at the centre of your decision-making process. Spade Health’s excellent market research team consult with customers on their financial services, automobile, healthcare, retail, education, and travel, hospitality, and consumer goods decisions.

We help clients make more informed decisions on a wide range of business and marketing options. Spade Health uses unique approaches to collect customer insights from your customers. To discover what inspires your clients, we employ a multifaceted approach that includes online, mobile, and in-person methods.


Market research is essential to increasing customer happiness and brand loyalty. It is also very important in promoting a company’s advertising activities.

Expert consultants, advisors, and analysts at the companies listed above design execute, and optimize research methods that help drive strategic communication. These market research firms manage complicated research challenges by combining scientific, design, and financial viewpoints, interacting with clients to create connections and engage in meaningful commercial talks.

They benchmark their services and strive to continuously improve in order to provide value to their clientele. They assist their clients in navigating the complex business landscape by combining qualitative and quantitative approaches such as hypothesis testing, segmentation, measurement, and data analysis.

The road to success in the market research sector is a never-ending cycle of invention and optimisation. Companies seek to combine the best resources and platforms in order to provide unrivalled services. The top 5 market research organisations are a significant resource for businesses wanting to drive growth due to their vast understanding in the sector.

Spade Health offers an effective market research services in Vietnam, offering unique solutions and data tailored to the objectives and needs. To make an informed business decision, contact our Market Research Expert at

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