Best Market Research Companies in Indonesia

Top Market Research Companies in Indonesia

Top Market Research Companies in Indonesia
Table Of Content

1. Market Research in Indonesia: Why Do You Need It?

2. Top Market Research Companies in Indonesia

3. Market Research Services in Indonesia with Spade Health

4. Conclusion

Market Research in Indonesia: Why Do You Need It?

Indonesia is a unitary sovereign state and transcontinental country with territory primarily in Southeast Asia and some in Oceania. It is no secret that if you are interested in Market Research Analysis, Indonesia is the place to be. Indonesia ranked sixth among developing countries, has one of the world’s fastest-growing economies, with a GDP growth rate of roughly 6%.

Indonesia has a mixed economy in which both the private and public sectors play important roles. Indonesia’s GDP, per capita disposable income, and purchasing power continue to expand significantly. As a result, consumer goods demand has risen significantly. Although there are considerable structural challenges, the long-term forecast for consumer spending in Indonesia is encouraging.

Before deciding to join a new market, it is vital to have adequate expertise and awareness of that market. A good market entry strategy typically includes thorough market research as an effective technique of understanding the local market’s characteristics and potential.

Here is a comprehensive list of the Top Ten Market Research Firms in Indonesia. The companies listed below provide market insights and analysis.

Explore the following Top Market Research Companies in Indonesia:

Top Market Research Companies in Indonesia

1. PT Acorn Konsultan

ACORN is a leading independent research network in Asia, specializing in solving various research and modeling challenges, such as brand and product positioning, pricing strategies, customer loyalty, and marketing effectiveness. Our nearly thirty years of growth are a testament to our client-centric approach, emphasizing collaborative problem-solving. We are renowned for delivering high-quality, insightful research to support strategic marketing decisions.

Our extensive reach spans over 30 countries, encompassing Australia, Southeast Asia, North Asia, the Middle East (including Indonesia and Africa), Western and Eastern Europe, and the United States. Our group has a presence in countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam, Hong Kong, China, Taiwan, Korea, and Japan. We have the capability to coordinate regional research across these countries and collaborate with associates to cover other Asian regions effectively.

Services: Market Construction Study, Market Segmentation Study, Brand Equity Study, Brand and Ad Monitoring, Mystery Shopper Survey, Product Values Probe, Product Acceptance Test, Pricing Research, Communication Concept Research, Conjoint Modelling, Mobile and online surveys

Company size: 201-500 employees

Foundation Year: 1985

Address: 29th Floor Allianz Tower, JL HR Rasuna Said, Kawasan Kuningan Persada Super Blok 2, Jakarta Selatan 12980, Indonesia


2. Spade Health

Spade Health is a prominent market research company operating in Indonesia, known for its expertise in the healthcare and pharmaceutical industries. With a strong focus on research and analysis, Spade Health provides invaluable insights that help healthcare organizations, pharmaceutical companies, and stakeholders make informed decisions in this dynamic and rapidly evolving sector.

Services: Healthcare Market Research, Syndicated reports, Competitive Intelligence, data collection services, Clinical Research Management, Custom Market Research Services, Custom Market Research Reports

Company size: 11-50 employees

Foundation Year: 2011

Address: Spade Research, Office No – 1209, 12th Floor, Gaur City Mall, Sector 4, Greater Noida West, UP-201306.



KAD Research is a versatile market research company, well-versed in both quantitative and qualitative research methodologies. Our primary mission is to assist leading corporations in cultivating and sustaining high levels of customer satisfaction through effective market research practices. We are dedicated to continuous improvement and unwavering support for our clients in their decision-making processes and business development endeavors.

Services: National and international research, healthcare research, B2C and B2B research, automotive market research, and telecommunication industry research.

Company size: 2-10 employees

Foundation Year: 2013

Address: Cibubur Country, Food Plaza 1 No. 28, Cikeas Udik, Kec. Gn. Putri, Kabupaten Bogor, Jawa Barat 16966, Indonesia



CREA is a medium-sized branding agency with offices established in 2008. We have a presence in Surabaya, Indonesia; Jakarta, Indonesia; and Singapore, Singapore. Our dedicated team specializes in branding, marketing strategy, and market research services.

Services: Marketing, Consulenza, Data analysis, Ricerche di mercato, and Indagini di Mercato

Company size: 50 – 249 employees

Foundation Year: 2008

Address: Surabaya, Indonesia


5. IndoStrategies Business Consultants

IndoStrategies Business Consultants is a market research company established in 2022. Our small team, based in Denpasar Selatan, Indonesia, offers a range of services, including market research, marketing strategy, business consulting, branding, and more.

Services: Market research and analysis, Go-To-Market-Strategy, Legal Advice:

Company size: 2 – 9 employees

Foundation Year:2022

Address: Jalan Danau Tempe No. 90, Denpasar Selatan 80288, Bali, Indonesia                    


6. PT. Spire Indonesia

Spire Indonesia is a compact yet influential market research company headquartered in Jakarta, Indonesia. With a specialization in market research and business consulting, they have been serving clients since their establishment in 2003.

Services: Business Partner Selection, Competitor Analysis, Consumer Research, CSR Consulting, Country Research, Decision Analytics, Knowledge Process Outsourcing, Market Environment Research, Market Sizing and Feasibility, Price Research, Value Chain Analysis, Ethnography, Go-To-Market Playbooks, Sales Lead Handling, and Thought Leadership Consulting

Company size: 51-200 employees

Foundation Year: 2000

Address: Denpasar Selatan, Indonesia


7. Sentral Kualitas Riset

Sentral Kualitas Riset is a compact market research company situated in Jakarta, Indonesia. Specializing in market research, advertising, and branding, they embarked on their journey in 2017.

Services: Marketing Consulting, Brand Consulting, Pricing Strategy, Market Research, UX Research, and Research Skills

Company size: 10 – 49 employees

Foundation Year:2018

Address: Menara Kuningan 30th Fl, Unit B-C Jl. H. Rasuna Said Kav. 5, Block X – 7, Jakarta, 12940, Indonesia



M2insight is a dynamic business consulting and market research company with a presence in Singapore and Jakarta, Indonesia. Their proficient team provides a range of services, including business consulting and market research, to support their clients.

Services: Market Research, Business Consulting, Financial Research, Go-To-Market Strategy, Industry Insights

Company size: 2-10 employees

Foundation Year: 2013

Address: Jakarta, Indonesia


9. Nas Consulting & Research

NAS Consulting & Research is a compact market research company headquartered in Jakarta Selatan, Indonesia, and founded in 2017. They offer a comprehensive suite of services, including market research, business consulting, HR services, corporate training, and more.

Services: Product/Service Awareness, segment targeting, Acquisition Optimization, customer retention, Marketing and Sales Development, Business Process Management

Company size: 11-50 employees

Foundation Year: 2017

Address: PT. Niaga Aneka Solusi (Head Office)18 Office Park, 10th Floor, Lot A (LEGALO)Jl. TB Simatupang Kav. 18, Pasar Minggu Jakarta Selatan 12520 – INDONESIA


10. Itchi Digital

Itchi Digital, a PR firm, was founded in 2020 and operates with a small but dedicated team. They are headquartered in both Bali, Indonesia, and Jakarta, Indonesia, offering a range of services that encompass public relations, marketing strategy, market research, digital strategy, and more.

Services: Market Research, Public Research, Event Management

Company size: 2-10 employees

Foundation Year: 2020

Address: Jalan Sunset Road, Legian, Bali 80361, Indonesia


Market Research Services in Indonesia with Spade Health

Spade Health is a leading Healthcare market research organization in Indonesia, specializing in Asia and International Market Research and Data Collection Services. We are an Indonesian full-service market research organization that conducts both Qualitative and Quantitative Research.

We specialize in market research and Data Collection services for the Automotive, Consumer, Pharmaceutical, Travel and Medical Device industries. Our team specializes in Custom Market Research, syndicated market research, Go-to-Market Strategy, and Business Consulting Services. We have a dedicated team of local language interviewers and easy access to selected responders.

We are one of the Top Market Research Firms in Indonesia for recruiting hard-to-reach groups and gathering quality data, and we have vast experience applying proper techniques across a wide range of industries, geographies, and cultures.

We have a constant influence on our clients’ company performance. Because of our wide knowledge base, abilities, expertise, exposure, and industry experience, we utilize the appropriate research methodologies, assisting and guiding you and carrying your project from initial concept to completion and implementation.

Conclusion :

In conclusion, Indonesia’s Market Research Sector is expanding quickly and is dedicated to a number of potential businesses that provide excellent services. The mentioned market research firms have established a solid reputation for providing accurate and useful insights that assist organizations in making informed choices.

Research and surveys are always required for a seamless start-up. It helps us in predicting our hazards. Furthermore, the management team has established a framework for controlling variances in advance. Every field, ranging from business to politics, necessitates research and marketing.

The Top Market Research Companies in Indonesia are not listed in any particular order on this page; therefore please keep that in mind. These firms collect and analyze data using cutting-edge technology and methods, providing deep insights into market trends and customer behavior.

There are many other good marketing research firms in Indonesia. Our team made every effort to select a few of the best Indonesian Market Research Companies. Speak with our Market Research Expert to make an informed business decision, Request a quote by email at

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