Healthcare Market Research

What is Market Intelligence and how is it Used

What is Market Intelligence and how is it Used?

Market intelligence is the gathering of data regarding the markets that a brand operates in. To improve decision-making and direct competitive strategy around market opportunity, penetration, and development, this data is gathered and analysed. The two categories of market intelligence—market intelligence based on external data and market intelligence based on internal data—can be separated. While […]

Importance of Qualitative Research in Healthcare

Importance of Qualitative Research in Healthcare

Importance of Qualitative Research in Healthcare Qualitative research seeks to uncover the thoughts and experiences of those being studied in relation to a specific question. These findings are sorted, analysed, and presented in order to identify commonalities among study group members. While qualitative studies are not as statistically driven as quantitative studies, they do provide […]

Syndicated Research: Benefits, Role of Syndicated Research in Market Research?

Benefits, Role of Syndicated Research in Market Research?

Market research is the systematic collection and analysis of data on the factors that influence an industry, such as emerging trends, customer behaviour, brand positioning, product usage, and so on. For professionals involved in brand marketing, competitive intelligence, or business strategy, market research data is a valuable resource. Companies can make data-driven decisions armed with […]

How to Choose a Healthcare Market Research Firm

How to Choose a Healthcare Market Research Firm?

Healthcare market research is conducted to learn how to improve people’s health services and how to convince patients to choose your health care facility, service, or product. In that sense, it’s less about selling and more about getting the right information to patients through the right channels and having a truly beneficial solution available. Choosing […]

Healthcare Market Research: Why and How?

Healthcare Market Research has a common thread like a systematic investigation. Systematic investigation requires careful planning. Marketing research, like other forms of scientific inquiry, involves a sequence of highly interrelated activities. Healthcare Market Research often follows a general pattern. The steps are: 1.Defining the problem & Problem Discovery 2.Planning a research design 3.Planning a sample 4.Collecting the […]

IMPACT OF CORONAVIRUS ON THE HEALTHCARE INDUSTRY

Healthcare market research companies played an important role during coronavirus disease 2019 (COVID-19). The coronavirus pandemic has created new risks for patients and caregivers. Significant new security practices and costs will be the norm for years to come. This arrangement will be in place to eliminate any future viral threats. New demand arose for PPE (personal protective […]

SPADE HEALTH: ROLE AS A HEALTHCARE MARKET RESEARCH CONSULTANT

Spade Health is a dedicated Healthcare Market Research Consultant with the capability to serve over 50 countries worldwide. We provide consultancy services with customized research reports at an affordable cost. Started in 2011 with wide and in-depth expertise in data collection across the globe. Our services and reports help customers make effective decisions. We offer […]

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