Data Collection- One of The Most Important Steps In Market Research


Data Collection is a systematic process to gather specific and relevant information and suggest specific solutions to various business problems. The technique of data collection assists organizations to understand a particular subject matter in detail. Data Collection assists different organizations to make informed decisions in a better way. This helps the organization to ensure business growth happens year on year basis.

In the healthcare sector also before a new product is launched the customer requirements are studied in detail to go ahead with the process of data collection. In data collection, it is also very important to have a clear idea about the existing competition.

Overview of Market Research Process:

Market research is a process to understand the viability of a particular product or service. This can be done by conducting market research with potential customers. Market research assists the organization to identify potential customers for the organization. It helps them to understand the requirements of the customers and the change in their demands in a better way.

If we talk about conducting market research in the healthcare sector the following points will be essential.

  • Any new product and medical service in the healthcare sector can be identified with the help of market research.
  • The organization is able to identify the target audience for a particular healthcare product.
  • This kind of research can be conducted by the organization on its own or through a market research agency such as Spade Health Consulting.
  • The critical component for conducting this kind of market research is to develop a new product or service which caters to customers in the Healthcare sector.

Stages of Market Research Process:

  • Define the Business Problem: The organization must have a clear business problem. Which helps them to initiate the process of market research in a systematic manner. You should collect proper relevant information regarding a specific business problem within the organization. You can discuss the business problem with key decision makers in the organization.
  • Develop a Framework for Research: You need to clearly define the specific framework for research. This framework should include what kind of techniques will be used for conducting market research. It should also define the analytical models used in the research and observations from subject matter experts.
  • Design The Research Methodology: Each market research must have a specific methodology to conduct the research. The Market researchers can collect relevant information in a quantitative format. The information is used to answer specific research questions. The market research must have specific tools for measuring the results of the research. A sample questionnaire helps in conducting the research in a systematic manner. You should be able to plan out the analysis of information in a better manner.
  • Manage the process for Data Collection: All kinds of data are edited after it has been collected in the process of data collection. You can interview customers in person to collect the relevant data for conducting a market research in the healthcare sector. The market researcher must ensure the data being collected is authentic in nature.
  • Data Analysis: During the process of Market research analysis of data is extremely important. Appropriate analysis of data helps you to organize your information in a way that helps you to represent the information to represent the current market scenarios and trends during the market research process.
  • Data Collection & Reporting: Prepare a proper presentation where useful facts and information are communicated to the stakeholders involved. You should present suggestive solutions to solve business problems defined during the market research process.

Methods of Data Collection:


Interviews are a technique of data collection and it is extensively used in the field of healthcare. A simple questionnaire helps in gathering relevant and crisp information which helps in answering specific questions. Questions should be extremely flexible to gather answers in an appropriate manner.


When individuals are able to assess and observe real-life situations. The individuals try to understand the behavior of every person in a particular setting or situation. The observations can also record the external behaviors of individuals to understand a particular situation.

Survey & Questionnaire:

Conducting a market survey through surveys and questionnaires is a very simple method to capture information and understand the needs and desires of the target market for the healthcare sector. This method also attracts potential customers to the healthcare sector.

How Does Spade Health Consulting in Data Collection?

Data collection and data management in the clinical domain is the main services offered by spade health. We focus on conducting pharmaceutical market research and empower different small and medium companies to take valuable and informed decisions related to their growth and development in the healthcare sector.

How does Spade Health Consulting in Market Research?

Spade Health consulting in both primary and secondary market research processes within the Healthcare sector. We manage large pieces of data for the clients who want to make appropriate decisions for their company’s future in the long run.  The process of market research in the area of healthcare focuses on meeting both Qualitative and Quantitative specifications in this domain.



Healthcare Market Research Company – Spade Health

Market Research is the most important step in the development of any business. Market research is an exhaustive process of data collection that determines whether an upcoming product or service will meet the needs of customers.
Effective market analysis can help gain important insights into the economy, competitors, ongoing market trends, demographics and spending characteristics of customers. This vital component can help the business to obtain all the necessary information to make intelligent business decisions.
Gaining knowledge about what types of marketing and advertising work best for your firm will allow you to improve your strategy for future campaigns. It can provide invaluable information to increase the effectiveness of your marketing activities.
Spade Health is a leading provider of market research and market analysis on products, markets and competitors. Spade Health is a visionary in its approach and provides a deep and well-informed insight into your products, markets, marketing, competitors and customers. With the help of Spade Health, your product can become the best it can be with its informed approach.
Why is marketing tracking important?
Your market tracking efforts provide a good business perspective. Your product and marketing strategies include ongoing dialogue with your users, facilitated by analytics. So it’s very important to think about tracking the data you need for both your present and future needs.
What are the results of your advertising monitored?
You can easily assess which types of advertising generate the best results for your business. You can also ask your customers how they found out about your business. Also, use a separate phone number or email address for specific advertisements to track your response and follow the instructions below.

  1. Understand what your audience relates to
  2. Improve your techniques.
  3. Stronger financial approach.
  4. Monitor your online reputation.
    The benefits of monitoring marketing channels
    Engagement with the target audience: It generates engagement with the target customers. This ensures responses from audiences by creating the right mix of content and call-to-action.
    Helps understand your audience: Potential or current clients are the base on which the success of a brand is built. This forces you to know which marketing techniques are more effective on them.
    Gain stronger financial position: Monitoring the markets results in financial gains as it helps you see whether your efforts are generating a profit or a loss. The tangible result helps you narrow down the marketing work effectively.
    Spade Health understands that to be a leader in the industry, you continuously need to be monitoring your marketing efforts to improve your approach. With the help of Qualitative Market Research, it is easy to understand consumer behavior, changing preference patterns and events that impact markets.



Spade Health is a dedicated Healthcare Market Research Consultant with the capability to serve over 50 countries worldwide. We provide consultancy services with customized research reports at an affordable cost.

Started in 2011 with wide and in-depth expertise in data collection across the globe. Our services and reports help customers make effective decisions. We offer market intelligence reports that include relevant data based on healthcare, pharmaceuticals, biotech and clinical trials.

Service Range
Clinical Research management
Healthcare marketing research
Qualitative healthcare research
Quantitative healthcare research
• Community management services
• Report writing

With increasing competition, promoting groups face a challenge to win new customers as well as retain the present ones. In such mature markets, it’s necessary to understand your customers and perceive their preferences. To stay competitive, firms should develop methods to differentiate their products/services and improve their market share. Continuous innovation and healthy client relationships will play a major role in building client loyalty. On the other hand, it’s necessary to trace the shifting client demands and their payment habits to create new cross commerce and bundling opportunities, which may more boost market share.

This is specifically wherever the role of a research advisor comes into play, who studies the economic process and suggests the best-suited product options, and most significantly the price purpose it ought to be placed within the market.

A Healthcare Market Research Consultant understands wherever the product is placed presently and selects a model of growth so the market share is enhanced and revenue is maximized at intervals the required time.

One such marketing research advisor giving insight into research for skilled services is Spade Health. Based in India, USA, KSA and Egypt with a workforce of more than 100 members, they are present in 10 cities across 3 continents. Spade Health caters to a large form of industries like consumer retail, healthcare and professional services.

Finally, Spade Health works with the promoting groups to seek out qualified customers, optimize channel strategy, forecast and manage churn in addition as budget promoting pay.